To support our clients and their loved ones by providing the most reliable care services
What drives our passion for expert care services
To support our clients and their loved ones by providing the most reliable care services
To work as a united team providing the best senior care in the world, with the broadest range of services, and the most loving and consistent care anywhere
We are committed to providing you with the best care for your specific needs
We are a team of caring and compassionate people working together to provide the best possible care for you and your loved ones
We have worked with thousands of seniors and their families across North America, providing the best service each step of the way
Professional caregivers have a proven track record of providing expert care to seniors and people with specific needs
In the mid-1990’s, just outside of Sacramento, California, Michael Newman felt frustrated by the lack of resources for seniors in his community. An owner and operator of facilities for seniors, he saw many seniors and their loved ones arrive at his facilities confused and overwhelmed after trying to find the right assisted living community. This frustration eventually shaped his vision: To create a company that would serve seniors in the community by providing trusted care, compassionate support, and professional advice.
In 1996, Michael acted on his vision and founded Always Best Care. Since that time, Always Best Care has become one of the nation’s leading providers of non-medical in-home care, senior living referral services and home health care. Always Best Care was formed with the belief and agenda of taking the burden off of the families’ shoulders and putting it on our own. People with passion have made Always Best Care what it is today. Although times may change, our foundation never will.
Michael Newman believes that a successful senior care company is built on successful relationships at every level, in all directions. The things that make every relationship work make business relationships work too – caring, trust, respect, and communication. These are the values that guide our relationships with our clients, franchisees, employees, vendors, our community, and everyone we touch. Caring relationships are the foundation of our work – a sincere concern for the betterment of life that goes beyond just doing what is required, but doing the most we can for the seniors entrusted to our care.
Always Best Care began franchising in 2007 and today provides services through a network of more than 225 franchised territories across the United States and Canada.
An experienced franchise professional, Jake Brown joined Always Best Care Senior Services as Chief Operating Officer in November 2010. Previously, Mr. Brown was Senior Vice President of Operations for Cartridge World; prior to that, he was Chief Operating Officer of Cartridge World Northern California and Chief Executive Officer of Cartridge World Hawaii. With more than 25 years of experience in franchise and dealer network businesses in six different industries, he has held various senior management positions with companies as T-Mobile, ePhones, California Closets, Round Table Pizza, and ComputerLand.
Mr. Brown has the rare experience of having been a franchisee, a master franchisee and a corporate executive. He brings a level of commitment to the operations of a franchise organization that understands the perspective of each discipline. He is a graduate of the University of California Berkeley.
Sheila Davis is a Certified Home and Health Care Executive and has experience spanning over 30 years that includes regulatory, compliance and administrative aspects of the home health, pediatric home health and therapy, community care, private duty nursing and personal assisting services. Sheila joined Always Best Care as a National Director in 2016 and later was awarded the position of Senior Vice President of Operations in November 2018.
Mrs. Davis is an accomplished Healthcare administration executive with comprehensive experience directing successful operational strategies and driving academic and research facility. Her background includes extensive years of excellent experience overseeing healthcare operations while spearheading financial reporting and management, budgeting, staff recruitment, revenue generation, and service line expansion. Mrs. Davis was one of HomeCare University’s inaugural class, earning her certification as a Certified Home/Hospice Care Executive (CHCE). Additionally, she excels at propelling healthcare initiatives and policies while driving optimal facility efficiency and productivity within multimillion-dollar businesses. Ms. Davis serves on the NAHC Strategic Planning Committee, Advisory Council, Quality Data Implementation Committee, Rural Advisory Council, Finance Committee & Home Care Workforce Action Alliance; PDHCA Advisory Board; HCAOA Medical Advisory Board, Quality Data Review Committee & VA Committee; TAHC&H Board of Directors, Government Affairs Committee, Private Pay Committee, Clinical Practice Committee, and Community Care Services Committee. She is also a founding member of the Home Care Action Alliance; member of the Texas State Preventive Health Advisory Committee (SPHAC); serves on the WellSky Home Client Advisory Board; and is an ACHC Certified Consultant.
David Caesar has more than thirty years of training, operations, merchandising, and account management experience which includes employment with Procter & Gamble, Bacardi Imports, General Mills, and Kraft Foods. Mr. Caesar also spent over a decade with the LEGO Toy Company where he earned two MVP awards in six years based on his performance. After leaving LEGO, Mr. Caesar gained franchising experience in the signs and graphics industry before moving into senior care. Mr. Caesar joined Always Best Care as a Field Trainer in 2008 and in 2010, he was promoted to Vice President of Franchise Operations. David transitioned into the role of Vice President of Franchise Training in 2017 and he was promoted to Senior Vice President, Franchise Training and Support in 2022.
Mr. Caesar has also worked with various community organizations in the Sacramento region including the Folsom, California Chamber of Commerce and the Niello Concours at Serrano where he served on the Board of Directors. Mr. Caesar also served as President of the El Dorado Hills Chapter of LeTip International and he is a past recipient of the Leukemia & Lymphoma Society Man of the Year award, which was based on his fundraising efforts. Mr. Caesar graduated from Southern University and A&M College in Baton Rouge, Louisiana where he earned a Bachelor of Science Degree in Business Marketing. He is a native of Shreveport, Louisiana.
As an experienced marketer, Larry J. Miramontes brings 28 years of experience in finance, entertainment, sports management and the renewable industry. Mr. Miramontes provides a wealth of knowledge in strategic planning, communications, branding, market research, franchising and strategic partnerships. Prior to joining Always Best Care, Mr. Miramontes was the VP of Marketing for Roni Deutch Tax Center franchise system from 2008 to 2011.
In his earlier career, Mr. Miramontes served as a Marketing Manager and Sales and Marketing Director with Six Flags Theme Parks and Raging Waters water parks in Northern California. Mr. Miramontes is actively involved in youth sports and is a graduate of the University of California, Davis, and possesses an MBA from Golden Gate University.
Sean Hart is a proven leader in marketing and sales, with over 22 years of experience with brands in the healthcare and education industries. Most recently he was vice president of sales and development at American Family Care, where he oversaw a 132% increase in franchises sold in 2021 over the previous year. Prior to that he worked as an executive sales and management consultant for clients in the healthcare and wellness industries and helped drive sales, operations and business development in the field for brands like Learning Care Group, Banfield veterinary hospitals and Sylvan Learning. Mr. Hart will lead the brand’s aggressive national growth strategy into new and existing markets across the country.
Merian M. Martensen is an accounting professional with more than 30 years’ experience in auditing, budgeting, financial and managerial accounting in small business and corporate settings. She earned a master’s degree in business administration and managed the operations of the second largest office of a government-owned and controlled corporation in the Philippines. She was able to raise that office’s rank from number 40 to among the Top 10 in terms of revenue and performance. She joined Always Best Care as Controller in March 2006.
Lisa Hafetz has extensive experience providing financial education, conducting annual benchmarking studies and establishing and facilitating franchisee financial performance groups for companies such as Granite Transformations, where she created a financial consulting department to drive improved profitability for unit operators. Lisa joined Always Best Care in 2022 as the Vice President of Franchise Financial Management, however, prior to that time, she was facilitating financial performance groups with us since 2017.
Prior to joining Always Best Care, Lisa owned a consulting and coaching business, working with both larger corporations and small business owners. She also worked with Profit Mastery as a presenter and facilitator, which is how she first became involved with the senior services brand.
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